Marketing 101 For Clinicians

Course Information

Pre-Requisite Courses: NONE

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Course Abstract

This course has been approved for 0.5 continuing education clock hours by TSHA. TSHA approval does not imply endorsement of course content, specific products or clinical procedures.
This course consists of slides viewed at the participant's pace. Successful completion of the course requires a passing grade on the imbedded quiz at the end of the presentation.
This course will review the benefits of a clinician marketing/promoting and the difference between promoting and selling. It will also identify foundational information needed to create and how to create targeted elevator speeches intended for those folks the clinician will be calling upon to build relationships and to discuss treatment progress with the doctor.

Course Learning Objectives

  • To identify 3 beneficial reasons for clinicians to market
  • To identify the difference between promoting and selling
  • To identify 3 different messages for 3 target audiences; when and how to deliver them
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