MARKETING IS FOR EVERYONE
Course Information
Pre-Requisite Courses: NONE
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Course Abstract
This course reviews federal laws related to acquiring referrals and explores the use of elevator speeches to establish favorable relationships with the referral sources This course consists of slides viewed at the participant?s pace. Successful completion of the course requires a passing grade on the imbedded quiz at the end of the presentation.
Completion certifications are available upon successful completion of the quiz.
This course will review the benefits of a clinician marketing/promoting and the difference between promoting and selling. It will also identify foundational information needed to create and how to create targeted elevator speeches intended for those folks the clinician will be calling upon to build relationships and to discuss treatment progress with the doctor.
Course Learning Objectives
- To list Federal laws applicable to obtaining home health agency referrals
- To define how to identify your agencys niche
- To identify how to promote and not sell your agency when opportunity presents itself.